UNBLOCK SYRIA - BRAND GUIDELINES
=================================

Website: unblocksyria.com


BRAND COLORS
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Primary Colors:

  Dark Green      #092724    RGB(9, 39, 36)      - Primary background
  Green Mid       #0f3330    RGB(15, 51, 48)     - Secondary background
  Green Light     #1A4A45    RGB(26, 74, 69)     - Accents

  Gold            #B9A87B    RGB(185, 168, 123)  - Primary accent, CTAs
  Gold Dark       #9A8B63    RGB(154, 139, 99)   - Gold hover states

Secondary Colors:

  Burgundy        #6B1F2A    RGB(107, 31, 42)    - "Blocked" badges, alerts
  Navy            #25314C    RGB(37, 49, 76)     - Text on light backgrounds

Neutral Colors:

  White           #FFFFFF    RGB(255, 255, 255)  - Text on dark backgrounds
  Warm White      #FAFAF8    RGB(250, 250, 248)  - Light backgrounds
  Off White       #F5F5F5    RGB(245, 245, 245)  - Subtle backgrounds


TYPOGRAPHY
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English:
  Primary Font:   Basis Grotesque Pro
  Weights:        Regular (400), Medium (500), Bold (700), Black (800)
  Fallback:       -apple-system, BlinkMacSystemFont, sans-serif

Arabic:
  Primary Font:   ITF Qomra Arabic
  Weights:        Regular (400), Medium (500), Bold (700), Black (800)
  Fallback:       Traditional Arabic, serif


LOGO USAGE
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Primary Logo:    Syrian Independence Flag (three horizontal stripes:
                 green, white with three red stars, black)

Logo Files:
  - flag.svg           Horizontal flag (standard)
  - flag_square.svg    Square format flag
  - icon.svg           App icon (flag-based)
  - icon-512.png       High-res PNG icon
  - icon-256.png       Standard PNG icon

Clear Space:     Maintain minimum clear space equal to the height
                 of one flag stripe on all sides

Minimum Size:    40px width for digital use


DO'S AND DON'TS
---------------

DO:
  - Use the official color palette
  - Maintain clear space around logos
  - Use high-resolution assets for print
  - Keep the flag proportions intact

DON'T:
  - Alter the flag colors
  - Stretch or distort the logo
  - Add effects (shadows, gradients) to the flag
  - Place the logo on busy backgrounds without contrast


VOICE & TONE
------------

Voice:
  - Factual and informative
  - Hopeful but grounded
  - Solution-oriented
  - Non-political (focused on tech access, not Syrian politics)

Tone:
  - Professional and credible
  - Urgent but not aggressive
  - Empowering and action-oriented
  - Inclusive of all audiences


HASHTAGS
--------

Primary:         #UnblockSyria
Secondary:       #Syria #TechForGood #DigitalInclusion


WEBSITE
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URL:             unblocksyria.com
Display:         Always use "unblocksyria.com" (lowercase, no www)


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Last updated: January 2025
